Experian-Scorex, the global decision solutions business of Experian, has announced that Banca Woolwich, Barclays Bank's specialist mortgage business in Italy, is to implement the New Business SM decisioning solution from Experian-Scorex within its application processing environment.
New Business SM, part of Experian-Scorex' Strategy Management Generation 3 suite of solutions, will enable Banca Woolwich to deliver sophisticated logic in its application processing and, therefore, make more accurate and profitable new business decisions.
Banca Woolwich is one of the largest mortgage lenders in Italy. With a presence in every major city, Banca Woolwich operates through both its own branch network and third party agents, comprising other banks, securities companies, agencies and real estate credit consultants. Banca Woolwich is a part of the Barclays Bank PLC group which serves more than 16 million customers in over 60 countries.
Serena Vaturi, IT and Organisation director of Banca Woolwich, commented: "In today's competitive market place, you need to ensure that the new business decision is right for both the business and the customer. By deploying New Business SM, we will be able to control the level of new business risk, improve profitability and apply even better control to our operations. This means that we will also be able to achieve better customer focus and deliver excellent customer service. This is a very important project for the bank and we firmly believe that Experian-Scorex is the partner that can help us achieve these objectives."
For all organisations, taking on the right new customers is critical to long term profitability. New Business SM, used by financial and telecommunication companies in more than 60 countries, allows the business manager to control the strategies that drive their application processing environment and, by using sophisticated scoring and segmentation techniques, define strategies to assess each applicant. Using this strategic approach, an organisation can identify the best, most profitable customers and offer them tailored product packages whilst, at the same time, meet the needs of the business. It allows an organisation to treat each applicant as an individual and deliver fast, accurate and consistent decision-making. The business user has complete control, using the desktop, to define, test and manage their business strategies without the need for programming resource.
Elio Vitucci, director of Experian-Scorex for Southern and Eastern Europe, added: "Banca Woolwich is a progressive organisation with a clear business strategy. Taking on new customers is crucial for any organisation and accurate decisions at this time have a direct impact on bottom line profit. The New Business SM solution will allow Banca Woolwich to enhance its decisioning processes but also take strategic control of its application processing environment and manage its credit strategies across the full product range. New Business SM is a tried and tested solution that will provide the bank with the flexibility to react effectively in a challenging market and we are looking forward to working with them on this exciting project."