IG, the world's leading provider of financial spread betting and CFD trading, has selected Featurespace as its partner to gain greater insight into the causes of client activity and lapsing.
Featurespace's ARIC engine has been deployed to interrogate data generated by client interactions. The analysis enables unique insight into client behaviour and will be used to support business activities to improve client retention.
Simon Oastler, Head of Consumer Insight for IG, said: 'Featurespace's unique approach to predicting consumer behaviour has been chosen to aid our drive to gain competitive advantage from our large and complex datasets.'
Martina King, CEO of Featurespace, agrees: 'IG Group has a vision of the future, which Featurespace can deliver today. We are thrilled to be working with such an innovative partner.'