The comparison tool, which has almost 30 different credit cards available across four card networks, allows users to compare offers based on financial priorities and preferences.

"LendingTree has always recognized the financial benefits of comparison shopping for mortgages, but we also realize this principle applies to any financial service. Credit cards have drastically different options available to consumers, which is why we wanted to create a feature that allows consumers to quickly evaluate, compare and choose the card that works best for their needs," said Tom O'Neill, senior director, product management.

Through the tool, consumers can customize their card options by selecting the desired card type, rewards, credit rating and card networks. For each credit card option, the tool displays the average credit score of current cardholders, reward programs available with each card, customer reviews and an overview of the interest rate. LendingTree plans to expand its card offerings once consumer interest is evaluated.