Barclaycard has introduced a new component to its website that will host accessible and informative videos illustrating how different individuals use specific online mybarclaycard services to make their lives easier.
Launched on 15 April, Barclaycard TV will be an additional channel on the brand's website hosting a variety of straightforward videos demonstrating the benefits of mybarclaycard, an online servicing platform that allows customers to digitally manage their accounts. Currently accessible via desktop, tablet, and mobile, mybarclaycard is also available as an app for iPhones and Android devices.
The inaugural three videos on Barclaycard TV show real life examples of how different people can use mybarclaycard to their advantage according to their specific needs and lifestyles. In one video, a family heading out on holiday discuss how they used the service to manage their spending wisely. They set a balance limit to alert them when they've hit a certain amount, and explain how easy and quick it is to recover a forgotten PIN. In another video, a couple moving in together are faced with a long list of items needed to furnish their new home. They tell viewers how simple and fast it was to apply online to extend their credit and to transfer a balance in order to organise and effectively track their spending. The third video peeks into the life of a busy cab driver, exploring how he feels greater control and security by being able to access his accounts and pay his bills on the move.
The videos are currently online at barclaycard.co.uk/personal/tv and will be further shared through the Barclaycard Twitter feed and the brand's other social media communities.
As part of Barclays Retail and Business Banking, Barclaycard has become a leader in offering innovative, convenient and flexible payment options to businesses and consumers alike. The company has established a significant international presence with 28.8 million customers globally and operations in the UK, United States, Europe, and Africa.