GBST Holdings Limited, a global provider of securities transaction and fund administration software for the financial services industry announces its first direct client for its GBST SYN~ platform in the US market.
Raymond James Equity Capital Markets (Raymond James) will implement the latest version of GBST SYN~3.0 to replace existing legacy systems, manual processes and introduce rules-driven pre-settlement processing including integrated, real-time institutional commission management facilities. In its ongoing commitment to the North America region, Liz Bevan will take up the newly created position, CEO North America in the company's New York office.
For GBST's Stephen Lake, Group Chief Executive Officer and Managing Director, the expanding international footprint of GBST SYN~ is a positive achievement. "SYN~ has now been deployed across the key financial markets of Australia, the wider Asia Pacific region, Europe and now directly into the US for the first time. This is proof that our approach to develop flexible global technology solutions that solve industry challenges is being acknowledged by our industry peers. We look forward to making further announcements in Europe and Asia Pacific later this year," he outlined.
Raymond James will implement the latest version of GBST SYN~ 3.0 with the highest levels of Straight Through Processing capabilities available in the market today. Additional post-trade efficiency levels and enhanced connectivity will be further provided with the platform's seamless link to Omgeo Oasys Direct and Omgeo ALERT.
According to Susan Horn, SVP of Equity Capital Markets Finance and Operations at Raymond James, the selection of GBST SYN~ was key to enhance its existing operation and also prepare for the future. She said: "The unique approach of GBST SYN~ is allowing us to build a new pre-settlement platform that not only automates the trade cycle, but caters for business and regulatory changes that we can easily manage ourselves in the future."
The latest version of GBST SYN~3.0 is fully touch-compatible and its dashboard can be viewed and managed by tablet mobile device, such as the iPad, enhancing usability and trransparency.
GBST's CEO Capital Markets, Denis Orrock further outlined the appointment of Liz Bevan to the newly-created role of CEO North America.
"The implementation of GBST SYN~ into our first direct client site is a truly important milestone for us in the US, and one that we are very proud of. I am delighted to confirm that we will have Liz responsible for developing our market presence and ensuring that GBST is positioned for further growth within the North American market. Liz has extensive GBST and financial services industry experience that will stand both GBST and our clients in good stead," he said.
Liz Bevan will be based in the company's New York office and will be responsible for driving and delivering overall business growth and targeted demand generation.