Source: Carta Worldwide
Carta Worldwide ("Carta") is pleased to announce that Carta has initiated a production service that delivers a comprehensive, cost-effective live Near-Field Communication ("NFC") enabled handset solution.
The product, which has been referred to as "NFC in a box" provides corporate clients with a full package live NFC mobile payments product that includes:
NFC enabled smartphone
NFC profile provisioned to the Secure Element (SIM card)
Wallet / User Interface (UI) application
Live MasterCard virtual card provisioned to device for live transactions
Product management and support suite
Brian Semkiw, CEO of Carta, stated: "Carta's products and services are flexible and innovative, and this initiative highlights that well. The value is that Carta can deliver very quickly - from one to 1,000 - one-off NFC-enabled phones at a very low cost compared to a full commercial development project, which can cost many millions of dollars before demonstrations even see the light of day." He added, "It's really about giving banks and Mobile Network Operators the tools to trial this exciting new payment technology."
Mr. Semkiw went on to note that the initiative provides clients with the opportunity, prior to implementation of a full commercial program, to gain a better understanding of "the complete end-to-end NFC mobile payment environment and the real-world user experience, allowing for a better understanding of the many variables involved in the complex NFC ecosystem."
The NFC mobile service is also being used by Carta's clients for demonstrating business development initiatives across multiple markets as the market interest in NFC payments continues to build.