I2C, a provider of cloud-based payment processing and emerging commerce solutions, today announced that it has partnered with Aerocash, a payment card and loyalty program manager, to provide i2c Engage, a real-time loyalty technology, to retailers and financial institutions in Latin America.
i2c Engage is already used by leading financial brands to reach millions of consumers with personalized, real-time loyalty and marketing communications.
Miguel Cintron, vice president, business development, at i2c, said, "In Latin America and across the globe, we see payments, mobile and loyalty converging, creating new opportunities for banks, financial services providers and retailers to interact with their customers. The ability to engage customers with relevant offers and messages - personalized and delivered at precisely the right times to maximize response - will drive deeper and more profitable customer relationships. This is the power of the i2c Engage platform, and we are excited to work with Aerocash in bringing this disruptive technology to Latin American markets."
According to Alfredo Hernandez, founder and chief executive officer of Aerocash, "The i2c-Aerocash partnership will take loyalty and marketing programs in Latin America to the next level by executing communications based on both real-time customer-initiated events and geo-location. The combination of i2c's innovative technology and Aerocash's market knowledge and program support expertise will provide an end-to-end loyalty marketing solution for banks and retailers in Central and South America."
i2c Engage synthesizes real-time data on consumers' payment transactions and locations and immediately triggers targeted marketing communications based on that data. Information related to the day, time and location of transactions, merchant categories, products purchased and historical offer redemption is gathered continuously by i2c Engage and combined with demographic data and consumer-defined preferences. As specific events occur, such as a purchase or offer redemption, the system automatically executes real-time communications to the targeted consumers, such as delivery of card-linked offers, mobile coupons or personalized marketing messages.