Experian, the leading global information services company, today announced the acquisition of Decisioning Solutions, a market-driven Software-as-a-Service (SaaS) provider, which will broaden the capabilities and strengthen the global reach of Experian's originations and customer acquisition software products.
The acquisition will become part of Experian's Decision Analytics business.
The acquisition extends Experian's global lead in credit information and analytics by packaging Decisioning Solutions' powerful and proven multitenant, multilingual software with Experian's consumer and commercial data, analytical expertise, and identity proofing and authentication technologies, all from a robust and flexible SaaS model. The offering will enable small, medium and large organizations to make secure, on-demand, analytics-based customer decisions so they can achieve and sustain significant growth.
"Our clients across a range of industries and geographies are facing an increasingly complex, new business environment. As a result, there is a desire to implement originations and customer acquisition strategies quickly and at low risk. This acquisition means that Experian can build on the capabilities it has in this space to address these needs," said Joy Griffiths, global managing director, Decision Analytics. "Decisioning Solutions brings deep expertise in this age of cloud-based decisioning services. The fact that the platform can support multiple languages and be rapidly deployed into new countries and markets around the world is game-changing."
The integrated offering will become Experian's global SaaS platform, enabling clients within the telecommunications, banking and consumer finance markets to acquire customers, automate processing and decisioning, manage customer accounts, and reduce customer acquisition costs and risks. The platform also integrates with Experian's PowerCurveTM Strategy Management and Optimization software, enabling organizations to quickly and easily develop and deliver the most relevant and profitable customer strategies.
The software also includes Experian's flexible and customizable identity proofing and authentication services. This provides Experian's clients with the best of both worlds: an enhancement in the security they use to prevent fraud as well as the ability to drive profitable growth through targeted, analytics-based customer decisions.
"Most of our clients rely on Experian for their data, analytics and fraud prevention needs," said Darren Perko, CEO at Decisioning Solutions. "Adding Decisioning Solutions to Experian's portfolio of offerings will strengthen that linkage, creating deeper synergies between our best-in-class customer acquisition solutions and the data and analytics that will power decisions around the world."
Decisioning Solutions was founded in 2004 and is based in Canada. The acquisition has been funded from Experian's existing cash resources.