Proxama, the leading provider of near field communications (NFC) mobile wallet and mobile marketing technology, is partnering with The Logic Group to create a complete NFC-based services offering for its retail clients.
The Logic Group, a customer interaction specialist, is keen to commence the distribution of vouchers and coupons via NFC-enabled in-store smart posters. Proxama has been chosen to be its NFC partner. It will provide the NFC technology and platform to enable fully branded incentives to be delivered to consumers' mobile devices following a simple tap on an NFC tag embedded in a poster. These incentives are then redeemed at an NFC-enabled terminal during the checkout process. Subsequently, offers will be provided over the air into NFC enabled retailer apps.
The partnership includes the deployment of Proxama's unique TapPointTM campaign management platform that will make it possible for retailers to create their own campaigns and collect valuable 'real-time' analytics on the effectiveness of each individual campaign.
Proxama has already delivered a number of successful NFC consumer marketing campaigns for brands such as BlackBerry, EAT., Very, Orange and Nokia which demonstrate the power of the location-based consumer interaction.
Commenting on the announcement, Miles Quitmann, managing director of Proxama said: "The demand for NFC-based marketing is picking up a head of steam and we are delighted to be working with The Logic Group to design and launch NFC-based sales incentives as the first step in bringing NFC into the mainstream. We have already built up a wealth of experience running NFC marketing campaigns for a variety of clients so this link up with The Logic Group is really exciting. It opens up the potential to deliver some large scale initiatives that will enhance consumers' shopping experiences by connecting the physical and digital worlds. By using our TapPointTM campaign management platform, retailers have the ability to collect valuable data about those consumers that participate in the campaign."
Jon Worley, Director of Customer Interactions at The Logic Group, commented: "Retailers are looking to engage with the 'always on' mobile consumer throughout their buying journey and NFC technologies enable that engagement in-store. By working with Proxama, we are able to give our clients the capability to innovate and provide a superior buying experience for their customers."