Capital One introduces real-time, personalised deals via ShopSavvy

Source: Capital One

Capital One Financial Corporation (NYSE: COF) today announced that it has teamed up with ShopSavvy to deliver personalized deals from the Capital One deals program to ShopSavvy app users while they shop and search for deals.

By incorporating Capital One's deals into ShopSavvy's leading mobile shopping community, customers can receive targeted merchant offers when they matter most - while they shop.

"Capital One is enhancing the shopping experience for our customers with in-store targeted merchant offers. With ShopSavvy, we're providing a convenient service and an exciting opportunity for our customers to take advantage of the power of mobile commerce," said Paul Sun, general manager, Capital One Deals. "Capital One is committed to giving our customers an easy way to save money without the hassle."

The Capital One deals program offers a targeted, easy to use and smart way to save with no need for coupons, no need to "remember" your coupons, and no pre-buying or pre-selecting offers. Customers simply use their Capital One card at some of the nation's leading merchants and their account is automatically credited. With ShopSavvy Wallet, Capital One is bringing its deals program to the leading mobile shopping companion app used by millions of customers. When registered Capital One customers search for products and deals with the ShopSavvy platform, they will be notified of any relevant merchant offers.

To celebrate the kickoff of the initiative, Capital One is offering, for a limited time, a $20 rebate on a customer's first purchase of $40 or greater* using the ShopSavvy Wallet. ShopSavvy's Wallet was designed to streamline in-app purchases from select merchants, eliminating the need to visit a store or website. ShopSavvy simplifies the shopping experience -- entering the customer's name, email, phone number, shipping and billing address as well as credit card information. With Capital One's deals integrated, customers can save money at the same time.

"We are very excited about teaming up with Capital One because of its potential to improve the shopping experience for our customers and further bridge the divide between online-offline commerce," said J said John S. Boyd, ShopSavvy's co-founder and Chief Executive Officer. "ShopSavvy with its extensive network of retail partners and Capital One are working to provide unique and targeted savings to consumers when shopping with the ShopSavvy Wallet."

This partnership marks another milestone for Capital One in the growing personalized deals space. Capital One acquired select assets from mobile commerce startup BankOns and data analytics firm Bundle in 2012.

How it works

When Capital One cardholders use ShopSavvy's mobile shopping application to scan the barcode of an item they are interested in purchasing, they are notified of any current Capital One offers from merchants that sell that product, for which they are eligible. They then simply purchase the product from the merchant using their Capital One card and receive their savings automatically as a credit to their account. To participate, cardholders are being offered a $20 incentive to register their Capital One cards within the ShopSavvy Wallet.

How customers sign up

Upon clicking the link in the email received from Capital One, tapping on the banner ad within ShopSavvy, or directly visiting capitalone.shopsavvy.com, Capital One card holders will be taken to the secure ShopSavvy registration microsite to register for the promotion (a $20 account credit for a purchase of $40) and link their Capital One cards to their ShopSavvy Wallet. Customers will need to share their basic credit card information (name, address, card number, expiry date, etc) as well as set up their profile (if they do not have one already). After submitting this information, customers will automatically be registered with ShopSavvy Wallet. The registration site uses industry-standard 128 bit SSL encryption.

*see registration site for offer details and limitations 

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