Affinity CU taps Everlink for instant issuance of Interac flash debit cards

Source: Everlink Payment Services

Everlink Payment Services Inc. is pleased to announce that Affinity Credit Union - one of the top 10 credit unions in Canada - has begun issuing customizable Interac Flash enabled debit cards in their branches by utilizing the Everlink Instant Card Issuance (ICI) solution.

Interac Flash is a contactless enhancement of Interac Debit that allows cardholders to make a payment by simply holding their card up to a supporting reader. ICI is a web-based, turn-key solution for the on-demand issuance of fully personalized EMV chip debit cards. It is the only solution of its kind in use at Canadian financial institutions today.

As a result of this development, Affinity's members will be able to actively participate in the creation of their own personal payment card. This includes additional features such as the ability to select a PIN immediately after the card is produced and the option to select the card's image/design (this feature is scheduled to be introduced later in 2013.)

"Credit Unions have traditionally differentiated themselves by providing a more personal experience for their members," says Mark Ripplinger, President of Everlink. "The Everlink ICI solution takes this one step further and allows members to directly and instantly create a payment card that is unique to their personal identity. This ensures that Affinity Credit Union's card remains top-of-mind and top-of-wallet."

"Everlink's ICI solution will enhance Affinity Credit Union's ability to meet the changing needs of our membership today and in the future." says Serese Selanders, VP Sales and Development for Affinity Credit Union. 

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