Cardlytics, a leading analytics and marketing platform, has announced that their service will be expanded to allow consumers to opt-in to receiving offers and rewards via Facebook.
Founded in the US in 2008, Cardlytics enables banks and retailers to provide timely offers to customers in a precisely targeted way; based on their individual, past purchases. Up until now, offers have been available to customers via their online and mobile bank statements, and via e-mail.
This latest innovation will allow partner banks to deploy a Facebook App that integrates with the Cardlytics reward platform. The App will let consumers privately see their offers and rewards while using Facebook.
Crucially for the consumer, no personal banking information is entered or shared anywhere in this process. The Cardlytics software simply uses the Facebook API to create a link from an anonymous token ID at the bank to their individual Facebook ID.
Cardlytics has enjoyed huge success since launching in 2008. The company is the global leader in card-linked marketing, partnering with more than 300 banks providing insight into the spending of nearly 70% of households across the US.. In addition, Cardlytics works closely with thousands of businesses, sourcing marketing offers from retailing, restaurants, and other consumer-facing brands. Cardlytics will be launching in the UK market in 2013.
Jason Brooks, UK Managing Director of Cardlytics said:
"Extending our reward programme to Facebook is a really exciting development; this functionality will increase engagement between banks and their customers. Now banks have an option to interact with their customers in new media like Facebook, without compromising any principles on security and data protection".