SunGard launches Brass Buy-Side Direct

Source: SunGard Trading, Treasury and Risk Management

SunGard (NYSE:SDS) today announced the launch of BRASS Buy-Side Direct, a direct market access system targeting buy-side customers and their broker sponsors.

BRASS Buy-Side Direct enables broker-dealers to provide a direct market access platform to their buy-side clients.

BRASS Buy-Side Direct is a customized version of the BRASS Broker Direct U2 DMA system, a full-featured, broker-neutral offering for the sell-side. It includes an order-based blotter, staging and basket capabilities, automated trading, as well as enhanced administrative and risk tools for broker sponsors. The new offering helps buy-side firms lower their costs while gaining greater control and anonymity over their order flow.

BRASS Buy-Side Direct links with SunGard's BNET broker-to-broker routing system for connectivity to more than 200 brokers, and will soon be enhanced to include access to major algorithmic trading destinations. In addition, customers have access to a dedicated support desk and product specialists.

Brokers providing the system to their clients can leverage their existing BRASS infrastructure to receive order flow and help enable straight-through processing. BRASS Buy-Side Direct can be provided to clients on a white-label basis.

"The launch of BRASS Buy-Side Direct provides brokers with a critical tool that they can deliver to their clients," said Patrick Lynch, president of SunGard's BRASS business unit. "The system was designed for both buy-side clients and their sponsoring brokers, and is based on a robust service bureau platform offering leading automated trading functionality."

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