Firefly, an independent broker-dealer, is responding to the market needs of buy-side traders by delivering a seamless, low-touch platform across a multi-broker environment with centralized clearing.

Firefly's VMS offers traders centralized access to the complete array of trading venues with an infrastructure that delivers significant cost savings and ultimately greater profitability for their clients. Firefly's technology and VMS platform enable institutions to easily execute transactions across multiple venues, including algorithms, ATSs, third party brokers, ECNs, and exchanges, resulting in greater control over order flow and the ability to average price all executions.

"Buy-side traders benefit from our VMS through its seamless route to all major execution venues within a very simplified platform," said Muhammed Saeed, President and CEO of Firefly. "Firefly's VMS was developed so buy-side traders can direct their order flow to the liquidity venues that best suit their investors. Firefly gives traders the ability to provide clients with better service, streamlined executions and extremely competitive pricing while eliminating the hassle of multiple tickets."