Adyen, the global payment company, has today announced at simultaneous events in London, Amsterdam and Berlin, the European availability of Shuttle, an innovative payment solution that enables merchants to accept Chip & PIN payments from a mobile device at the point-of-sale (MPOS).
The solution, which is available to purchase from today, is fully EMV (Europay, MasterCard, Visa) compliant meaning that it accepts all credit and debit cards that are widely used across Europe.
A natural extension of its online and mobile payment solution, Adyen now provides infrastructure for point-of-sale payments, with all three channels directly connected to the Adyen back office, requiring only a single point of administration. Shuttle is a standalone MPOS device that connects to iOS and Android smartphones or tablets wirelessly via a Bluetooth connection. To use, shoppers simply key their pin codes into the device and the transaction is verified offline or online. The result is then clearly shown on Shuttle and the smartphone or tablet device, with the receipt emailed to the customer. Shuttle communicates with the Adyen backoffice payment system through the smartphone or tablet's Internet connection.
Shuttle has been developed to bring complete mobility to point-of-sale commerce, accommodating everything from small specialist stores to medium-to-large sized and international businesses, enabling merchants to safely accept Chip & PIN transactions on any credit or debit card. The standard Adyen application allows for easy payment acceptance without any extra programming and for merchants with their own payment applications or POS software, an API is available to integrate payments via the device. Shuttle is highly cost effective, providing an out-of-the-box ready MPOS solution for a one-off fee of €99 combined with a €10 monthly fee, in addition to offering the lowest transaction fees on the market. Shuttle is also available as a white-label solution to partners.
Speaking at the Adyen launch event in Amsterdam, Pieter van der Does, CEO, Adyen, said "Shuttle is a natural extension of our online and mobile payment solution, bringing Internet technology to the point-of-sale and providing complete integration across all sales channels. With more and more purchases being made online and using mobile devices, merchants are rethinking their approach to face-to-face commerce. Chip & PIN is how Europe pays, and with Shuttle, Adyen provides a cost-effective, high performance MPOS device that enables consumers to transact the way they are used to, using any card."
Also speaking at the launch events in Amsterdam, Berlin and London were a selection of Adyen customers - Gidsy (the online community marketplace for authentic experiences), ticketscript (the online, mobile & social ticketing tool for more than 30000 events) and De Bijenkorf (the chain of luxury department stores in the Netherlands) - all of which have been trialing the technology and are committed to using in the future.
Speaking at the Amsterdam launch event, Pieter Heij, Ecommerce Director, De Bijenkorf, said, ""The ability to accept and manage payments across all of our sales channels is very important to us. Having successfully partnered with Adyen for our online payments earlier this year, De Bijenkorf is now focused on making the shopping experience in our stores more mobile and flexible by making our online collection available in-store. We are very excited to announce today with Adyen that De Bijenkorf has launched a Tablet&Mobile Assisted Sales pilot project."
Speaking at the Berlin launch event, Edial Dekker, Founder and CEO, Gidsy, said, "Gidsy connects travelers and locals with things to do. Although we're a website, much of the magic of Gidsy happens offline when people meet up to do an activity. We're really excited about the opportunity for our organizers to accept card payments face-to-face at these real-life locations. Also, using Adyen, we can be sure it is secure and easy."
Speaking at the London launch event, Frans Jonker, CEO, ticketscript, said "Adyen seamlessly integrates with our ecommerce services, which makes it the perfect payment partner. As a next generation payment service provider, coupled with 10 years of e-commerce experience, Adyen fits with the strong international expansion goals of ticketscript. Adding to our list of innovative ticketing solutions, ticketscript is launching a box-office service using Adyen's MPOS solution. This development will take place in the first quarter of 2013, specifically targeting the festival season."
Andrew Key, Head of Acceptance and Market Development, MasterCard UK&I, said, "We are excited to see Adyen bringing to the market an innovative Chip & PIN mobile POS solution. We believe that enabling card payments with a mobile device will bring the simplicity, security and transparency of electronic payments to even more businesses and their customers as they look to move away from cash."
Daniel van Delft, Country Manager Netherlands, Visa Europe, said "We are excited about the potential for MPOS to enable small businesses to accept card payments and by doing so to offer their customers a better and more efficient service. We've seen a lot of positive momentum in the MPOS space in recent months which we expect to continue into 2013. Adyen is the latest example of a company delivering an innovative solution into the European market which still brings the security benefits of Chip & PIN."