Chase customers can get debit cards on the spot in 2,000 branches in select regions, with a focus on New York City, Chicago and Los Angeles by year-end.
They will be able to get a personalized Chase debit card when they open a new checking account or lose or damage their existing card - eliminating the several-day wait to receive a card through the mail.
"Instant-issue is a real time-saver for our customers," said Brad Nolan, Head of Design for Branch Innovation. "Customers can enter their local branch, select a debit card of their choice, select a PIN, and begin using their card immediately. And if a customer's card is lost or damaged, they can get a new one right there."
Chase will install instant-issue technology in 800 additional branches across the United States during 2013. The bank also plans to offer the same convenience for customers with Chase-branded credit cards and the Chase Liquid reloadable card.
The new instant-issue debit cards are the latest step in Chase's overall efforts to make banking simpler, easier and more convenient for customers through innovative products and services. Chase also:
Became the first large bank to adopt a simple disclosure form for its checking accounts based on Pew Health Group's recommendations;
Reduced and eliminated several checking account fees;
Launched @ChaseSupport, its first customer service Twitter handle; and
Continues to pilot new branch technologies, including self-service banking kiosks that let customers handle many transactions quickly on their own.
Through its renewed efforts to exceed customer expectations, Chase has substantially improved its overall customer satisfaction - measured both internally and by independent groups - over the past year.
Chase worked closely with Datacard Group to develop and install the instant-issue technology featured in the branches.