MasterCard to extend US merchant offers globally
21 November 2012 | 1274 views | 0
MasterCard (MA) and FiftyOne Global Ecommerce today announced a partnership that will provide exclusive online shopping offers from top U.S. merchants to MasterCard cardholders outside the United States, just in time for Black Friday and Cyber Monday.
International MasterCard cardholders will now have an easy way to find and redeem great deals and complete orders using local currency - without worrying about currency conversions and delays. Purchases arrive at their homes with no incremental fees.
Going live on Thanksgiving Day, the collaboration between MasterCard and FiftyOne enables America's top retailers to provide millions of consumers with exclusive offers tailored to their local market. MasterCard is working with its customers, as well as leveraging its web properties - including Priceless Cities and MasterCard MarketPlace - and social channels to promote these offers. Consumers will have access to a redemption code which is simply entered at checkout in order to redeem the designated offer.
"Retailers rely on FiftyOne to extend their brands and online stores into international markets and help them drive sales and grow share. Through our partnership with MasterCard, our roster of iconic U.S. retailers will be able to reach the MasterCard network of millions of international cardholders with exclusive deals and promotions," said Michael DeSimone, CEO of FiftyOne.
To help with MasterCard cardholders' holiday shopping, consumers can use code MC51 when paying with their MasterCard card to take advantage of exclusive offers such as free and discounted shipping, exclusive prices up to 30% off, and free duties and returns from many top U.S. brands, including: Aéropostale, Barneys New York, Bloomingdale's, Chef's Catalog, Eileen Fisher, Fathead, Garnet Hill, Gilt Groupe, Guitar Center, J.Crew, Jos A. Bank, Lane Bryant, Macy's, Motosport, Musician's Friend, OverStock, Saks Fifth Avenue, Sears, Shoes.com, The Children's Place, Tommy Bahama, Warby Parker, WoodWind & BrassWind and yLang.
"Fueled by growing emerging economies, broadband penetration and access to information, consumers all over the world have developed a 'global mindset' with vast brand recognition and a desire to buy these brands, whenever and wherever," said Geoff Iddison, Group Executive, Global E-commerce at MasterCard. "MasterCard recognizes this trend, and is working with customers and partners like FiftyOne to provide cardholders an enhanced global shopping experience that is a safe, simple and frictionless."
The promotion will run from November 22 to December 10, and is available to MasterCard cardholders in 14 markets: