SumUp, the company that already enables merchants in the UK, Ireland, Germany, and Austria to accept debit and credit card payments with their smartphones, is now also available to businesses in Italy, Spain, and the Netherlands. SumUp's offices in these countries will be in Milan, Madrid, and Amsterdam.
The international expansion means that SumUp now has the world's largest international footprint of any mobile point-of-sale operator. The company has achieved this only twelve weeks after its initial launch. SumUp is also the only mobile payments enabler of its kind to accept both Visa and MasterCard payments in all of the regions it operates in.
Daniel Klein, CEO of SumUp, commented: "Too many merchants in countries all over Europe are unable to take credit and debit card payments because traditional banks' expensive and complex model of renting out terminals is a poor fit for their businesses. Given this, it's not surprising that there's been an enormous demand for our solution. With today's move into Italy, Spain, and the Netherlands, we are going farther than ever towards meeting this demand. We are also proud to move farther and faster than any of our competitors have gone to date. Quite simply, we are ready and willing to put our resources into servicing an additional three markets - and look forward to expanding into even more markets in the future."
In preparation for its global expansion SumUp has been putting together packages of updates for both its iOS and Android-based apps. Those updates have gone live today, and effectively streamline the creation, management, and organisation of digital 'shelves' of products within the apps, improve product indexing and search functions, and give merchants the ability to process transactions even faster. In addition, the SumUp iOS app is now also optimised for the iPhone 5. Crucially, many of the improvements have been made in response to feedback from merchants using SumUp.
"Even as we expand to new markets, our priority is perfecting our product for our merchants", added Klein. "We couldn't do that without the feedback we've received from our user-base. We are committed to listening to them and incorporating their feedback into our products."