The company, whose clients include Telefónica, PayPal, eBay and Visa Europe, is offering a full service solution to mobile operators and other verticals intending to bring mobile financial services to market quickly.

Moneybutton is an instant-issue virtual Visa or MasterCard account created after in-app (Apple, Android, Blackberry or Windows) or online registration. The Visa or MasterCard debit account can be funded by bank transfer, payment cards, cash at over 350,000 retail locations, or by charging to a customer's mobile bill.

The account can be used to instantly spend online, with the universal acceptance afforded by the Visa and MasterCard schemes, by NFC on NFC-capable devices, by QR code or by an optional linked chip and PIN debit card. Money can also be sent to anyone in the world in real time; if the recipient does not already have a Moneybutton account one will be created for them instantly and their balance credited. All functionality is supported by SMS to compensate for markets with lower Smartphone penetration.

Moneybutton can also include country or client-specific content such as mobile top up, bill pay, direct funds into online gaming e.g. xBox360 or direct transfer to a PayPal account.
Commenting at the launch in Milan, 3V CEO Kieron Guilfoyle called Moneybutton a game-changing innovation in payments. "Moneybutton is the most accessible mobile money application for consumers that offers them product propositions they need. It is also the fastest route to market for mobile operators looking to enter the mobile financial services space. Our clients will now be able to roll out a complete mobile money service, not limited to NFC or any specific handset or SIM requirements, with features that add value to all parts of their business. We operate a rapid deployment methodology that has minimal impact on an operator and can have them in market in a matter of weeks."