TSYS (TSS) announced today an agreement with Truaxis, a MasterCard company, to make available transaction- and behavior-specific marketing offers.
The new offering integrates cardholder spending patterns and behavior with an innovative platform that delivers personalized rewards, offers, loyalty incentives and other services to the end consumer.
"TSYS has the ability to work with any partner to offer our clients a variety of innovative solutions that add increased value to their cardholders," said Paul Bridgewater, group executive of Global Product, TSYS. "Using data analysis to introduce relevant offers based on behavior is an incredibly active space for us, and we are excited about the prospects."
A recent study by Aite Group found that 45 percent of consumers are interested in receiving daily deal offers from their primary financial institution. Aite also estimates that by 2015 more than 460 million U.S. cardholders will subscribe to merchant-funded incentive programs. TSYS offers global solutions that allow businesses, retailers and financial institutions to capitalize on big data insights and fine-tune marketing and loyalty programs through enhanced analytics and transaction-level data. The result is delivery of the right offers to the right customers at the right time, through existing channels (online banking, mobile, SMS, email and print statements).
"Partnership Marketing enables an ecosystem where cardholders get tailored rewards, offers and personalized bill analysis; merchants get cost-effective, customizable and measurable marketing capabilities; and TSYS clients gain access to new revenue opportunities and increased customer engagement and loyalty," said Schwark Satyavolu, co-founder and chief executive officer of Truaxis. "We look forward to working with TSYS to offer these benefits now and to grow this solution further in the coming year."