The two companies will jointly introduce the SEQR Mobile Payments in the Romanian market through a pilot project which will dwell through some large retail chains. Garanti Bank is thus the first financial institution to drive the creation of the SEQR Mobile Payment service network in Romania.

The new technology, initially launched in November 2011 by Seamless Distribution through its proprietary platform SEQR, aims to increase convenience for customers, whilst at the same time reducing costs for merchants. More precisely, QR codes will be installed in various retail chains for Garanti Bank clients to scan them with the mobile phone and pay directly for their purchases. Consumers scan a QR code into the POS terminal, the web or the bill to approve that payment will be charged to their bank accounts. The QR code identifies the payment recipient connected to the Seamless transaction platform and consumers can pay directly from their accounts. The service is free of charge for consumers who get a more convenient way to pay without staying in queues and through a highly secure platform, whilst the merchants can increase their profitability without any investments in new equipment, as well as achieve reduced costs and higher efficiency.

"We are always striving to enhance the values we add to our customers through innovative products and solutions, and Seamless' solution for mobile payments is one proof of our dedication to launch original services through cutting-edge technology. With SEQR Mobile Payments, we will provide a clear incentive to all involved parties - merchants, financial institutions and consumers. Now we look forward to enhance our payment offerings, and enabling our customers to do their daily shopping with the mobile phone", says Anca Motca, DGM Sales Management Garanti Bank Romania.

The launch of the SEQR Mobile Payments solution follows other innovations introduced by Garanti Bank in Romanian during the last years and braced by other banking institutions afterwards, such as the contactless payments, the most secure Internet banking system in the local market and a whole network of smart ATMs, capable of various and complex functions, including cardless transactions.

"The agreement with Garanti gives Seamless a very strong and innovative partner in the banking industry of Romania. We are honored and excited about entering this collaboration and about addressing together the large potential the Romanian market has for the Mobile Payments", says Peter Fredell, CEO of Seamless Distribution AB.