Online Resources partners TruAxis to add loyalty rewards to Web banking platform

Source: TruAxis

Online Resources Corporation (ORCC), a leading provider of digital financial services, today announced it has partnered with Truaxis, a leading platform provider that leverages transaction data to help financial institutions deliver personalized rewards, loyalty incentives and other services to their customers.

Truaxis will provide ORCC's bank and credit union clients and their over 3.5 million end users with an industry-leading loyalty rewards platform, StatementRewards. As a result of a seamless integration into ORCC digital banking platforms, end users are now able to access money-saving rewards via personalized offers for their favorite local and national merchants while accessing their digital banking.

"StatementRewards gives financial institutions a way to differentiate themselves in the market while continuing to deliver great value and service to their customers," said Schwark Satyavolu, CEO and co-founder of Truaxis. "Our personalized services deliver a cost-effective rewards program alternative that allows institutions to decrease customer churn, attract new banking customers and increase earnings potential all while helping customers save thousands of dollars each year."

In addition, StatementRewards' intuitive FI Dashboard enables financial institutions to access detailed reports that show customer engagement; control the merchants, types of rewards and number of offers that their customers can see; and allow financial institutions to recruit merchants for exclusive promotions.

"StatementRewards delivers a unique service that will elevate and enhance our financial institution clients' customer relationships. This platform's unique ability to deliver personalized deals and multiple other services such as cross-sell helps our clients differentiate," said Stephen W. Ryan, EVP of Software Solutions and Services for ORCC. "We're pleased to partner with Truaxis as we maintain our mission to provide financial institutions with quality, profitable ways to deliver digital banking services."

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