CitizenCard launches Visa pre-paid and ID card with White Eagle

Source: White Eagle

White Eagle (Europe) Plc has delivered another first to the UK market. The first photo ID, proof of age, combined with VISA Prepaid / e-wallet functionally is being launched today with CitizenCard Limited.

The Visa Prepaid CitizenCard is a flexible, re-loadable prepaid card with chip and PIN security which can also be used for instant card to card payments to anyone else with a CitizenCard. The White Eagle platform allows the users of their card to manage their account 24/7 online, by SMS or IVR.

Andrew Chevis, CitizenCard CEO comments "The new Visa Prepaid CitizenCard is the perfect all-round solution for younger people looking to prove their age and pay for purchases". The Visa Prepaid CitizenCard also carries a Government PASS mark (proof of age standard scheme) recognised as valid ID by the Home Office, the Scottish Government, the Police and Trading Standards and is approved by Visa. He adds "White Eagle has been an excellent partner to deliver this industry first. We look forward to growing the Visa Prepaid CitizenCard, and provide a safe and useful alternative to cash".

Tracey Bleakley, Chief Executive from pfeg (Personal Finance Education Group) has this to say about the Visa Prepaid CitizenCard, 'Children and young people are having to make financial decisions much earlier on in their lives than their parents. Financial confidence is key in ensuring young people make the right decisions about spending and saving. pfeg welcomes the new VISA Prepaid CitizenCard initiative which will contribute to ensuring young people develop a healthy and responsible attitude to money.'

The card programme was made possible with the technical expertise of White Eagle. Philippe Hardy, UK Sales Director of White Eagle comments: "CitizenCard's professional and entrepreneurial approach will make this card programme a huge success. They have thought through what their customers want out of a prepaid card, combined it with their current ID scheme, and have made the process simple and good value with great benefits to their customer to give them financial inclusion."
With no monthly or annual fees, the Visa Prepaid CitizenCard will be highly competitiveetitive as a standalone prepaid card, with the added benefits of being a proof of age and ID card, as well as cardholders being able to receive LEALTA discounts at over 20,000 local and national retailers across the UK. The new card programme has been launched by White Eagle in cooperation with their new processor and issuer, Valitor.

Warren Hardy, Founder Chairman and CEO at White Eagle (Europe) Plc adds "providing prepaid services for CitizenCard, the UK's leading proof of age scheme, illustrates the versatility of the prepaid industry has as a whole, and further demonstrates White Eagle's market leading position in the Prepaid and Digital Payments Industry" 

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