First Victoria embeds LifeLock ID theft support across site

Source: LifeLock

LifeLock, Inc., an industry leader in proactive identity theft protection, and First Victoria, the oldest independent bank in Texas, will soon launch an innovative partnership uniquely designed to make LifeLock's award-winning identity theft protection services seamlessly available to First Victoria account holders and employees, and to do so at a reduced price.

Customers of the bank have their choice to easily enroll in LifeLock service at any First Victoria branch, by phone, via postal mail or through online election of LifeLock's services. Plus customers will be able to conveniently pay for their favorably priced membership through automatic deduction from their First Victoria checking account.

"First Victoria is committed to helping our customers navigate today's environment with greater overall safety and security," said Ken Olan, Chief Retail and Marketing Officer with First Victoria. "We're their bank of choice, and we have an obligation to continually seek out better solutions for them."

The partnership is the result of a focused due-diligence process where First Victoria explored all aspects of competing Identity Theft Protection services including product effectiveness, ease of enrollment, ongoing operational and marketing support, and national brand awareness and value.

"The decision to partner with LifeLock is more than just about offering an enhanced identity theft protection service to our customers. It's about demonstrating our continued commitment to providing superior products and innovative delivery of them," added Olan.

First Victoria is the first bank in the nation to create a fully customized go-to-market strategy with LifeLock that includes both customer and employee enrollment in LifeLock directly through the bank.

According to a recent Javelin Strategy survey, identity theft cost Americans $18 billion last year. First Victoria Bank customers now have the option to purchase LifeLock's proactive and affordable identity theft protection services through the same bank that they already trust to help ensure their financial security.

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