First Data unit selects i-design ATM marketing software

Source: i-design

i-design, the leading developer and supplier of ATM and self-service marketing solutions for the banking industry (enabling banks and ATM owners to run both their own targeted marketing campaigns and third party advertising), is pleased to announce that, after a competitive tender process, it has signed a major contract with FDR Limited, a branch of First Data Corporation ("First Data"), a global leader in electronic commerce and payment processing, to provide its marketing software solution, joono.

The joono software enables banks to deliver targeted product marketing to their customers while providing enhanced multi-media capabilities and the potential for third party advertising campaigns using atmAd, i-design's media sales and campaign operations services. i-design will also be providing a fully managed end-to- end campaign activity service.

i-design's total licensed ATM and self-service estate including this agreement will increase from 21,500 devices at 30 September 2011 to circa 28,000 devices.

Ana Stewart, CEO of i-design, said, "This agreement with First Data, one of the world's largest providers of payment processing services to financial institutions, marks our third major sale of our new enhanced joono solution since its launch in June last year.

We see this new sale as validating our belief that our marketing solution provides unrivalled technological and commercial advantages by providing ATM owners throughout the world with the tools to unlock new ways of communicating with customers. Our solution also provides ATM owners with the ability to generate new revenue streams from their self-service estates through third party advertising." 

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