C-SAM today announced a joint initiative with MasterCard to offer a white label mobile wallet solution based on C-SAM's flexible Mobile Transaction Platform (MTP) enabling seamless integration with MasterCard's pre-paid platform, offers, PayPass Wallet Services and rich informational services.
This integrated offering will provide an attractive, scalable and flexible mobile wallet solution to mobile operators, retail banks and payment providers in Asia Pacific, Middle East and Africa looking to launch a wide range of mobile contactless payment services blended with offers, coupons and rich value added services to their customers. The joint solution will solve complexities of managing multiple mobile devices & operating systems, secure elements, and connections to multiple third party systems. Mobile operators and financial institutions will be able to offer a best in breed user experience to their customers while staying focused on relevant, customizable and profitable mobile services.
"Our partnership with C-SAM offers telcos in the region a NFC solution that comes pre-packaged with prepaid instance issuance, TSM integration and coupon redemption at the point of sale and offers a path to a truly multichannel payment wallet through PayPass Wallet Services," said Raj Dhamodharan, Regional Head of Mobile and Ecommerce for Asia Pacific, Middle East & Africa for MasterCard.
Commenting on this partnership, Felix Marx, CEO, C-SAM said "We are very proud to be working with MasterCard to offer this innovative solution. The synergistic combination of MasterCard's deep expertise in payments systems with C-SAM's extensive experience in mobile wallet technology and deployments has resulted in a powerful and flexible solution that we believe effectively addresses the needs of major players across the mobile ecosystem for an integrated mobile services offering."