As a Gold Sponsor of the conference, the company is delivering a speech on major challenges and tips for driving businesses and bringing new payment experience to bank customers.

OpenWay's concept of a universal financial hypermarket is illustrated by WAY4 Multi-Channel Management, the solution which gained much attention at the recent World Cards and Payments Summit in Dubai. This time, demonstration of WAY4 mobile and Web banking, ATMs and self-service kiosks is set to take place in Abu Dhabi. At exhibition booth #29 the OpenWay team will demonstrate the new functionality in action and offer strategies to serve retail clients in the digital world.

As a result of global payment evolution, traditional banking channels are supplemented with new ones: bank applications on mobile phones and social networks and other popular resources. WAY4's strategy is to unify these and ATM, POS and Web banking in a powerful and personalised ecosystem, where the combination of simplicity and security stimulates the growth of an active client base. A new user gets easy registration on any channel, without visiting a bank, and is able to create an electronic wallet linked to any types of cards and accounts. Flexible integration with third-party systems ensures quick expansion of the range of available payments, transfers, and acceptance of a maximum number of financial instruments for payment. WAY4's centralized security engine prevents fraud on all transactions in real time.

OpenWay Group is an international software developer and is ranked as the leading vendor for tier 1 banks and payment processing companies. Cards and Payments Middle East is a global tradeshow with 13-year history. Over 500 banks visit the event annually in search of promising business concepts and innovative IT solutions.