The Citi@Mall campaign is an innovative platform to deliver complimentary upfront gifts to applicants signing up for Citibank products - Credit Cards & Loans at the designated locations.

The Citi@Mall campaign features 'Wheel of Rewards,' where applicants can spin the rewards wheel and walk away with gifts ranging from smartphones, digital cameras, shopping/spa vouchers, dining vouchers or movie tickets.

Bahrain City Centre is the fourth destination for Citi@Mall after Riffa Mall, Ramli Mall and newly opened LuLu Hidd Mall. The concept has drawn the attention of shoppers in these malls by rewarding customers with attractive gifts.

Commenting on the launch, Navneet Kampani, Consumer Bank Head, Citibank, N.A., Bahrain, said: "As Citi celebrates its 200-year anniversary, we are delighted to launch the Citi@Mall campaign in Bahrain. Further to our recent launch of the new PremierMiles Credit Card, the Citi@Mall campaign demonstrates our commitment towards our clients and the geography in which we operate. We firmly believe in serving our clients and offer them unique and innovative solutions. This is just another step in adding value to our clients and providing services at a destination of their choice."

Sonik Kapur, Citi Bahrain Marketing Director and Cards Business Head, added: "Client engagement has always been a top priority for Citibank. With Citi@Mall, this is yet another step to bring Citi closer to you in addition to the ATM in the Bahrain City Centre Mall. With the Citi@Mall, the bank has adapted a non-conventional approach to offer credit cards and loans to our clients.