The GFT Group, a leading international provider of innovative Information Technology (IT) solutions and services, and Backbase, the Bank 2.0 specialist, today announced the signing of a partnership agreement to enhance sales, service and delivery of both companies.
Focusing on the European market, GFT will implement Backbase's Bank 2.0 Portal Software at multiple financial services customers.
Web 2.0 is already experiencing the consumerisation of banking technology, as customers demand the same user-friendly and social experience they receive from companies like Amazon, Apple and Facebook. But the legacy systems inherent in financial institutions have often held them back, unable to respond to the rapid changes caused by the mobile revolution, or the change in customer behavior patterns caused by social networking.
Backbase understands these challenges and is enabling financial firms worldwide to provide new digital touch points and ways for users to interact with financial firms. As mobile devices and behavior evolves, Backbase and GFT can offer banks the opportunity to regain the competitive edge, refocus on a user-centred online experience and make the most of their current systems.
The partnership combines GFT's vast technological expertise in the financial services sector and its experience as a system integrator with Backbase's knowledge in portal solutions as a Bank 2.0 Portal specialist. This agreement will help Backbase to provide the best service to its customers as it continues to experience rapid growth. GFT has deep roots in the financial services industry within Europe and is able to summon the highest level of expertise with regards to implementation for Backbase customers and prospects.
"We are happy to be able to work with GFT who has long-standing relationships within the financial services industry in Europe along with the technical implementation expertise our customers are looking for," said Jouk Pleiter, Backbase CEO.
"When it comes to partnerships we are always pleased to work with innovative technology companies. Backbase provides the kind of Bank 2.0 functionality that financial customers are seeking," said Marika Lulay, COO of the GFT Group.