The website redesign and branding efforts are components of other upcoming integrated marketing campaigns driven by the company's new offerings and innovative vision.

"XSP continues to advance forward with new solutions and enhancements that help financial institutions of all segments and sizes to promote greater straight-through processing in Corporate Actions," stated Wendy Chan, Chief Marketing Officer at XSP. "XSP is a well-respected and recognized brand in the industry. We kicked off 2012 with a new branding campaign across all communication channels. Aligning our company's vision with the brand strengthens our messaging and builds consistency internally and externally. The new website allows XSP to lead the way in how we communicate with the financial community. Designed with a fresh, innovative 'look and feel,' the website has a variety of features to assist our visitors in solution selection and Corporate Actions knowledge."

Brendan P. Farrell Jr. Chief Executive Officer at XSP comments, "With our new branding we are able to better communicate the full spectrum of what we provide. XSP's redesigned website also serves as a gateway to our newest software as a service (SaaS) cloud offering XSPrisa as well as our client exclusive enterprise social community XSPression. This rebranding initiatives demonstrates how we will continue to create value and opportunity for our clients and prospects."

XSP sought out to update its logo and brand to more accurately reflect how it delivers innovative solutions and world-class service that exceeds market demands.