Tsys (NYSE: TSS) announced today the launch of its new brand initiative which highlights the company's corporate purpose, called "People-Centered Payments."
Developed after in-depth research and study, this purpose driven brand reflects TSYS' "higher calling" as a company to improve the lives and businesses of people around the world through payments. The company believes this unique focus on people and placing the needs of clients and their customers, the end consumer, at the very center of the payments business is a differentiator and provides a distinct competitive advantage.
For almost 30 years, businesses and governments around the world have leveraged TSYS' experience to simplify their payments needs. This simplification requires that TSYS focus on efficiency, speed to market and the customer experience. In addition, being easy to do business with, being proactive and solving problems, and empowering people with payment options are all major components of the "People-Centered Payments" approach to doing business at TSYS.
"'People-Centered Payments' is not just a clever slogan, or the latest marketing campaign. It's who we are and who we aim to be. It's a responsibility that all TSYS team members share," said Philip W. Tomlinson, chairman and chief executive officer, TSYS. "38 million times each day, TSYS touches the lives and businesses of people around the world through the transactions we enable. As a result, we have made it a priority to think of smarter solutions, build big ideas and discover new capabilities. By putting people at the center of every decision we make, we know we can improve lives. Ultimately, we believe payments should revolve around people, not the other way around."
The company first announced "People-Centered Payments" to team members in February, followed by a roll-out to clients earlier this month. The timing of the public announcement coincides with the release of the company's annual report, which was mailed to shareholders on Friday, March 16 and is also available on www.tsys.com. The annual report will be the first look at the new brand positioning for the company's shareholders and interested investors.