WFS Bank expands takeup of Harland product line

Source: Harland Financial Solutions

Harland Financial Solutions announced today that WSFS Bank ($4.2B), based in Wilmington, Delaware, has licensed Encore® Sales & Service, Encore Teller, DecisionPro® and uOpen™ to round out its existing solution set.

The solutions collectively will enable the bank to more effectively support its Universal Associate model, which aims to consistently deliver the same customer experience for deposits and loans across all channels.

WSFS Bank has been a longtime user of Harland Financial Solutions' LaserPro® for compliant loan documents, and also currently uses Touché® Analyzer and Touché Messenger for business intelligence and interaction management. The integration of LaserPro with DecisionPro for loan decisioning, uOpen for self-service loan account opening, and Encore for branch automation and sales & service will unify the branch and online channels for consistency across deposit and loan account opening, while also synchronizing the self-service and staff-assisted experience from the consumer's perspective. Additionally, the business intelligence provided by Touché Analyzer and marketing channel management of Touché Messenger will improve WSFS Bank's cross-selling techniques and results, regardless of how or where its customers interact with the bank.

"As a long-time Harland Financial Solutions client, it made sense for us to see how its solutions could further assist with our retail vision," said Rick Wright, executive vice president, director of retail banking and marketing with WSFS Bank. "Integrating the Harland Financial Solutions suite of products is the long-anticipated final step to completing our business strategy, which started with the development of our Universal Associate model and our Stellar Service program. These initiatives were first reflected in the dynamic and flexible design of our new branches and now, this integration finalizes our ability to support our objective of world-class performance in associate and customer engagement. We also know we have a partner who will help us bring all of this together in order to ensure success."

"WSFS Bank is exactly the kind of financial institution we had in mind when we launched our retail and online product strategy," said Scott Hansen, executive vice president of business development with Harland Financial Solutions. "Seamlessly integrating the retail and online environments to meet customer expectations for accessing banking services when and where they want is essential to the success of financial institutions now and in the future. We look forward to supporting WSFS Bank's continued success as the institution executes on its vision."

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