The streaming, web-based trading platform, which launched in May 2011, introduced data visualization technology, which offers investors easier ways to view seemingly complex investing concepts and provides visual context to fundamental analysis.

The platform's latest round of additions includes:

• Trading ideas via real-time, predefined screeners — which help investors narrow down the universe of available securities to those that might best fit their investment goals, based on technical and fundamental components, like third party ratings, dividends or annual return;
• Analysis and commentary via premium investment research for stocks and exchange-traded funds (ETFs) from respected third parties like Standard & Poor's, The Street.com and others. This provides investors with objective guidance and ratings, which can help them not only generate but validate their trade ideas without the need to leave the platform; and
• Validation via myTRADE, an online community provided by a third-party affiliate* — which allows members to follow other traders, share trades and ideas, and learn more about specific investment strategies.

"Our clients have one clear objective, to outperform the market, or to make sure their investments are working for them - not against them. But there is so much data and information out there that lacks context and can ultimately lead to investor frustration," said Nicole Sherrod, managing director of the Trader Group at TD Ameritrade, Inc. "We created Trade Architect to help those investors. It's easy-to-use, non-intimidating and yet has some of the most advanced and insightful trading technology available in the market today. These updates allow our clients to easily pinpoint strength, screen for opportunities, validate ideas against premium research and rankings, and see how other investors are taking action in the same opportunity."