ECommera, a pioneering provider of intelligent eCommerce trading solutions, has acquired Symsource, a mobile applications solutions provider.
The acquisition is part of the eCommera strategy to provide retailers and brand owners with all the key technology components, and associated services, to integrate all customer touch points, across multiple channels.
eCommera acquired Symsource to help its customers meet the distinct rise in the use of mobile devices including smartphones and tablets, to access retail transactional websites. According to research by IMRG, the percentage of visits via mobile is increasing from an average of 1.4 per cent in Q1 to 7 per cent. The number of sales via mobile has risen from 0.4 per cent at the beginning of 2010 to 3.3 per cent in Q2. Some retailers have sales via mobile as high as 8 per cent.
As Andrew McGregor, CEO of eCommera explains, "We're experiencing another wave of evolution in the online world and the number of mobile transactions being conducted, on tablets in particular, is growing month on month. Furthermore, it is becoming clear to retailers that many of these mobile customers are the most loyal and represent some of their most lucrative sales. Our technology and analytic solutions will enable retailers and brand owners to capitalise on the opportunities to better attract, retain and monetise these customers."
McGregor continues, "Our clients are not short of choice when it comes to point solution suppliers in the mobile space. However, there have been no obvious choices for clients seeking an integrated mobile commerce solution from a vendor who understands both mobile technology and the retail space. Our partnership with Symsource allows us to help clients further realise their ambitions in the mobile and multi-channel space using our pre-packaged modular and proven solutions."
The first fruits of this acquisition are already well underway, with a fully transactional m-commerce application for Apple iPhone and Google Android smartphones due for launch this year. eCommera also has a roadmap of additional mobile products sc scheduled for delivery within the first two quarters of 2012.