Online media and game providers can now fully capitalize on mopay's cross-platform billing capabilities along with HTML5's cross-platform media consumption and gaming possibilities to maximize the customer experience.

What was mere developer talk only one year ago has turned into the hottest cross-industry trend for online companies worldwide. HTML5 opens up new ways of integrating media into websites and web apps without third-party plugins like Flash. Amazon, Facebook and Zynga are the latest and most prominent online companies officially taking a step towards leveraging HTML5's benefits. HTML5 is especially in demand within the online entertainment and gaming industry, as it singlehandedly paves the way for a holistic online experience across all devices, Internet browsers and operating systems. According to Gartner's latest report, HTML5 not only solves various cross-platform issues but also will help web apps to surpass native apps by 2015.

Situated at the intersection of online and mobile, mopay supports this development by adding extended support for HTML5 features into its leading mobile payments platform. As a result, mopay is able to provide the ideal payment process for every device, every platform and every carrier in more than 80 supported countries. The mopay payment window not only adapts to display size, language settings and country-specific rules and regulations, it also powers such features as automatic carrier recognition and an interactive wizard guiding consumers through the payment steps to make the payment experience as frictionless, fast and intuitive as possible. This results in an efficiency of turning potential customers into actual customers that is unrivalled in the current market environment.

"HTML5 is an opportunity for online entertainment providers to consolidate consumption, and thus monetization, no matter what platform the user is coming from," says Kolja Reiss, Managing Director, mopay Inc. "In online gaming and entertainment, mobile devices have always played an important role in offering a simple and widely available payment method. With HTML5, they also become gaming platforms and streaming devices themselves. mopay is the only mobile payments provider to complement HTML5 games and media offers with an HTML5-ready and device-optimized payment solution on a global scale, guaranteeing the optimum user experience."