Yodlee, the leading provider of digital personal financial management (PFM) and revenue-generating payments solutions for financial institutions and portals worldwide, today announced an extended PFM service arrangement with Bank of America that includes the company's intent to implement the Yodlee FinApp platform.
"As an early adopter of PFM and longtime customer of Yodlee, we're excited to support Bank of America's continued innovation in financial services, by supplying the company with our award winning FinApp technology platform," said Yodlee's president and CEO, Anil Arora. "Yodlee delivers an application-driven digital banking experience, enabling complete personalization for every customer and opens the door to the delivery of additional value-added services."
Best known for its industry-leading PFM capabilities, the Yodlee FinApp platform represents its best of breed technology and services offering. With the Yodlee FinApp platform, banks get managed access to a broad technology platform and applications ecosystem enabling the rapid delivery and complete personalization of digital financial services. Applications (FinApps) are delivered by Yodlee, a growing ecosystem of development partners and the banks themselves. The result is a robust and flexible technology platform enabling the delivery of truly innovative financial services and complimentary capabilities at Internet speed. Yodlee is leading the way in bringing digital banking the level of personalization, interaction, and relevance consumers have come to expect from other digital experiences.
"With more than 250 developers registered to the Yodlee FinApp ecosystem already, we're changing the pace of innovation in financial services," said Arora. "In addition to industry leading PFM solutions that give consumers insight and control over their finances, we are delivering complementary, revenue generating applications; like merchant funded rewards, automated tax preparation, identity protection and many more. The FinApp Platform gives banks and the partners they want to work with a single, secure and flexible delivery mechanism for virtually any financial or related service. Integrations that used to take years, now take days, dramatically improving the pace of innovation and quality of digital financial services consumers will be able to enjoy."