The Nasdaq OMX Group, Inc. (Nasdaq:NDAQ) today announced that it has agreed to acquire Glide Technologies Limited, a leading London-based software-as-a-service (SaaS) provider specializing in corporate communications and reputation management solutions.
Glide Technologies will be integrated into NASDAQ OMX's Corporate Solutions to create the first and only fully-integrated workflow solution for investor relations and public relations professionals.
NASDAQ OMX Corporate Solutions helps public and private companies minimize risk, maximize efficiency and increase transparency with a suite of products that improves market intelligence, communications effectiveness with key constituencies, corporate governance and overall visibility.
NASDAQ OMX Corporate Solutions will integrate Glide Technologies' media monitoring, measurement, content management and newsroom offering with NASDAQ OMX Corporate Solutions' communications suite of services. This will provide public relations and investor relations professionals with a unified platform that allows them to easily plan and implement media and investor campaigns, build media lists, distribute press releases and closely monitor the effectiveness of their campaigns.
Demetrios Skalkotos, Senior Vice President, NASDAQ OMX Corporate Solutions said: "As the corporate landscape continues to change, we see the PR, IR and governance roles increasingly converging. This has lead to the need for an integrated suite of communications solutions rather than a variety of siloed product offerings. Our mission as an exchange has always been to help our customers be more efficient, strategic and transparent companies, and this acquisition will help us continue to deliver on that promise."
Sam Phillips, Chief Executive Officer, Glide Technologies said: "We are excited to combine our market-leading set of PR products with NASDAQ OMX Corporate Solutions' robust IR offerings. This provides IR and PR professionals with a unique and comprehensive proposition of integrated services on a united platform. It is a hugely exciting and logical step for our company to be taking."
Founded in 2003, Glide Technologies provides multinational companies including Sony, Honda, NBC Universal and PwC with online tools used to monitor content and engage with media, investors, consumers and other public relations professionals. Glide's primary offerings include:
• Glide Newsroom — used by investor relations and public relations professionals to create, manage and publish media content.
• Glide Manager — a standardized software-as-a-service public relations management platform.
• GlideIntelligence — an automated, real-time service that monitors and evaluates the impact of communications across all forms of media.
GlideIntelligence News automatically evaluates news and immediately alerts clients to breaking stories, trends and developments.
GlideIntelligence Social Media is a real-time, high-volume social media sentiment analysis and monitoring platform.