eToro, the world's largest investment network, is demonstrating today at FinovateFall CopyMe, an individual and personalized one-stop e-store allowing expert traders, also known as Gurus, to generate a second line of income by showcasing their investment skills.
CopyMe's innovative concept and business model enables expert traders to easily create their own investment shop and start promoting their financial services to every potential investor in the world, growing the number of investors on the eToro social trading network. In addition, Guru-traders benefit from the integration of CopyMe with eToro's OpenBook, which exposes their trading skills to over 1.75 million registered eToro users. CopyMe provides investors with full transparency on each trader's performance, risk appetite, trading history and portfolio breakdown and is integrated into eToro OpenBook, the largest social trading network, which enables eToro community members to invest in their trading performance by automatically copying all their trades into their own eToro trading account. Apart from building their own investment business, Guru traders are compensated on the amount of unique copiers per month and can earn big pay-outs in monthly income from their trading expertise.
CopyMe drastically simplifies the set up process for every expert to easily create their own respectable investment business and to offer potential investors with afully transparent and performance-based investment alternative.
"Today, at Finovate, we will show how successful retail traders can promote and manage their ownside business," said eToro CEO, Jonathan Assia. "CopyMe is the logical next step in the evolution of social trading, enabling our expert traders to leverage their expertise to earn a second income and to make financial networks accessible to everyone."
To become an expert trader, applicants are selected based on their historical performance, trade strategy and risk behaviour. Experts are required to maintain a successful trading history with a minimum number of executed trades over a specified time period, or hold a professional money management certificate. In the coming months eToro will offer additional marketing services to experienced trtraders allowing them to keep in touch with their followers and copiers and to effectively promote their investment services.
eToro's CopyMe will be showcased at FinovateFall, at Pier 92 in Midtown Manhattan on September 20, 2011, where handpicked fintech companies will present the cutting edge of banking and financial technology, and compete for the coveted Best of Show Award.