Morningstar acquired Hemscott in January 2008, adding substantial equity data and listed company information to Morningstar's global database as well as a new suite of products including online investor relations solutions. The rebranding covers Hemscott IR, Hemscott Equity Data, Hemscott Company Guru, and the Hemscott Adviser Rankings Guide.

Kunal Kapoor, president of Morningstar's equity data business comments:
"Morningstar's equity data coverage expanded exponentially when we acquired Hemscott three years ago. Our listed and private company data is well-known to UK investors, and under the Morningstar brand this important area of our business will be better positioned for international growth. The recent addition of U.S. and Canadian company and executive data to our coverage and the expansion of our investor relations business in the United States are early examples. We're pleased to bring these products under the Morningstar name as we continue our mission to create great products that help investors reach their financial goals."

The new brands are:
Hemscott IR is now Morningstar® Investor Relations Services™.
Hemscott Equity Data is now Morningstar® Equity Licensed Data.
Hemscott Company Guru is now Morningstar® Company Intelligence™.

The Hemscott Adviser Rankings Guide is now Morningstar® Professional Services Rankings Guide, with an "All-Market Edition" and an "AIM Edition."