StellarOne chooses Serverside for card customisation service

Source: Serverside

Virginia-based bank, StellarOne, has launched a card customization service powered by global technology provider, Serverside Group.

The card program, which went live on Valentine's Day, February 14 2011, has been branded 'One of a Kind Cards'. For more information, visit

The new design-your-own card service is available on StellarOne's Personal, Gold and Business Check Cards, as well as the bank's Virginia Tech Alumni Banking checking account (all Visa).

StellarOne is marketing its One of a Kind cards through multiple channels: online, in-branch and through events, expos and its Virginia Tech Alumni banking program, which has its own stand-alone website:

People can either upload an image of their own or they can choose one from a number of galleries provided by StellarOne, including 'Landmarks', 'Flowers/Nature', 'Animals' and 'For the VT Fan'.

Joe Jordan, Director of eChannels & Payment Solutions, StellarOne Bank, commented: "We wanted to offer this service to our clients as a value added benefit. In addition to helping with client retention, it is our hope that One of a Kind Cards will help with client acquisition. We've thoroughly enjoyed working with Serverside, who have been very helpful and a strong guiding hand throughout our implementation and launch."

Adam Elgar, President, Serverside Group, added: "StellarOne clearly understands the value of card customization and has rolled out a great program for new and existing clients. As well as enabling clients to design their own cards, offering images of Virginia Tech adds further value to the service, tapping into the strong affinity many local cardholders have. The fact that today's digital print technology enables issuers to profitably serve specific affinity groups, such as Virginia Tech, offers considerable marketing and commercial opportunities." 

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