Actiance unveils social media empowerment platform

Source: Actiance

Actiance, enablers of the safe and compliant use of unified communications, collaboration and Web 2.0, today introduced Socialite Engage, a new platform to empower distributed teams to share content, engage with clients and prospects, and analyze the impact of the content on social media sites.

Designed specifically to enable investment and insurance professionals to distribute pre-approved content, Socialite Engage allows any organization to manage social media in a secure and compliant environment, while allowing users to see at a glance which content had the most impact. It also leverages third party data sources, such as internal systems and data feeds, highlights channels that are the most effective and identifies potential sales leads.

As regulatory and government requirements, such as Financial Industry Regulatory Authority (FINRA) Regulatory Notice 10-06, make it critical for firms to implement and enforce a social media policy, firms are moving to empower individuals within Sales, Marketing, HR and Customer Support departments to communicate and engage with customers and prospects. Actiance has provided FINRA compliant controls for the recording of content, pre approval of static content (including LinkedIn profiles) and feature access controls since June 2010. Now with Socialite Engage, which is available to select beta clients and generally available in July, individuals are able to disseminate centrally approved content to key connections and measure engagement and results for true social media return on investment.

"Actiance has been at the forefront of communications management and compliance for a decade. With Socialite Engage, we're empowering individuals and teams, while ensuring regulations are met," said Kailash Ambwani, CEO at Actiance. "Our customers are demanding a tool to help address the need for content management, distribution and analytics across the social media channels they are embracing. Socialite Engage is the missing link for these individuals, integrating ease of use with rigorous social media compliance and we're extremely excited to introduce this product as a part of our compliance solutions."

Actiance's Socialite platform was the first to provide granular controls for social networking ssites, which include the specific ability to manage features accessed and content shared across more than 160 features on Facebook, LinkedIn and Twitter. Socialite Engage empowers individuals in regulated industries with the ability to share approved content, engage with centers of influence and provide actionable aggregated results across social media sites.

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