Nasdaq OMX taps 'social stream' for corporate comms
The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) today announced the addition of two unique, timely products to the Corporate Solutions suite of services: SocialStream and QTarget (sm). SocialStream, the first social media aggregator for corporate websites, and QTarget, a robust investor-outreach tool, debuted today at the annual National Investor Relations Institute (NIRI) Conference in Orlando, Florida.
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SocialStream provides investor relations, corporate communications and marketing professionals with the ability to control and aggregate all outbound corporate messaging -- including social media feeds, third party content, video and press room materials -- into one, comprehensive location. Through SocialStream, companies are able to more successfully create, manage and present a cohesive corporate message through their public-facing website.
QTarget is an investor-focused resource and the latest enhancement to NASDAQ's Corporate Intelligence platform. Developed to better assist companies in prioritizing their investor outreach efforts, QTarget is the only product on the market with an online module featuring a qualitative investor assessment. Providing unique insight into investor preferences and behavior, QTarget enables companies to make superior communications, investor relations and corporate strategy decisions.
"Today's generation of investor relations and communications professionals need relevant, competitive resources to allow them to successfully -- and proactively -- navigate the ever-changing corporate landscape," said Demetrios Skalkotos, Senior Vice President, NASDAQ OMX Corporate Solutions. "At NASDAQ OMX, we have consistently brought the most innovative, timely industry tools to the forefront of market intelligence. QTarget and SocialStream provide companies with a distinct opportunity to engage shareholders, consumers and investors in a more focused and successful capacity."
NASDAQ OMX executives will be demonstrating SocialStream and QTarget at the NIRI Conference June 12 -- 15th. Additionally, NASDAQ OMX executives will showcase a range of NASDAQ OMX Corporate Solution's top-tier products and services, including:
* GlobeNewswire's DIY service, a robust alternative to traditional editorial press release preparation and distribution.
* Interactive Media Solutions' Live Video service, a way for companies to go beyond traditional meanmeans of communication and bring their management team and key stakeholders to life.