Advent Software (NASDAQ:ADVS), a leading provider of software and services for the global investment management industry, today announced that Pershing's introducing broker-dealer and independent registered investment advisor (RIA) customers will now have access to Advent Portfolio Exchange (APX) through NetX360, its innovative, open-architecture technology solution.
APX will be available through NetX360 via Advent OnDemand, Advent's software as a service (SaaS) delivery methodology, which offers fully outsourced portfolio management and reporting.
The addition of Advent's APX to NetX360 expands the breadth of high-quality solutions available via the platform, gives customers more choice and supports Pershing's ongoing efforts to deliver a single, integrated platform to meet an entire firm's brokerage and advisory business needs. NetX360 clients who choose APX will now have access to Advent's end-to-end solution that integrates key phases of the wealth management process including account aggregation, performance measurement and client reporting. The availability of these critical wealth management functions through NetX360 brings together industry-leading solutions for the front- and back-office to help clients increase productivity and enhance client focus while also reducing operational and IT costs, risks and responsibilities.
"Our technology is designed to help clients stay focused on what matters most to them -- delivering outstanding service to their clients. Advisors deserve choice and flexibility when selecting technology, and we've worked hard to offer as many options as possible so that regardless of their operations or technical capacity, they can gain from Advent's solutions," said Anthony Sperling, Senior Vice President and General Manager of Advent Software's Investment Management Group. "The availability of APX OnDemand through Pershing's NetX360 platform helps us deliver the benefits of APX to a greater number of firms in the model that best fits their needs."
According to Suresh Kumar, Pershing's chief information officer, "We continuously strive to provide our customers with access to the most innovative and valuable business and technology solutions to help them grow their businesses, maximize productivity and mitigate risk. The addition of Advent Portfolio Exchange to our NetX360 platform reinforces our firm's long-standing commitment to deliver industry-leading capabilities to our customers to help them achieve their clients' financial goals."