In keeping with TradeKing's pattern of embracing new, cutting-edge technologies such as social media, open-source and Cloud computing, the TradeKing API provides developers with the resources they need to create a wide variety of customized investor applications and experiences that integrate securely with TradeKing's robust online trading platform.

"We strongly believe in empowering our customers and business partners with the most effective capabilities. It's clear that consumers today in every industry, not just brokerage, are interested in doing things their way and on their own terms," said TradeKing CIO Dan Raju. "We want to enable members of the development community to quickly and easily create apps that use the TradeKing platform securely and in any way that suits those best. The API will uncover new opportunities for us. It opens up a whole new world in terms of personalization, customization, and innovation that we could never match all on our own."

"TradeKing is widely recognized in the financial services sector as an innovator and leader in customer service," said Apigee CEO Chet Kapoor. "Their API strategy represents a bold and significant extension of those two strengths, enabling faster and more widespread innovation, while also expanding exponentially the ways their clients can choose to experience and consume their services for greater personal satisfaction."