RBS Invoice Finance has launched its new external website. The new site comes after several months of development and planning, as well as talking to staff, clients and introducers alike.
The improved site sees the information architecture of the site being completely overhauled, allowing easier access to the information on the site for different audiences.
The new site aims to be turnover-based for those who are keen to understand the types of services RBS Invoice Finance offers; sector-based, for those who are keen to see examples of the services and clients in sectors such as theirs and product-based, for those who know what they are looking for.
The site also features new and improved content including richer content, to help engage visitors and keep them browsing the site, animation to bring 'Approve/Fund/Collect/Protect' to life and video client case studies to help tell the RBS Invoice Finance story through the voice of the client.
Ross McFarlance, director of UK sales and client relations, commented: "The digital world is constantly changing, so it's important that we invest to give our site prominence in search engine results. To ensure this happens, RBS Invoice Finance has appointed bigmouthmedia as its retained search engine optimisation agency. They will help RBS Invoice Finance to continually review and improve its performance in online search engines.
"This is a significant investment in the online channel and one which RBS Invoice Finance is confident will yield increased online visibility, site traffic and new business lead flow."