SunGard has launched its WealthStation wealth management platform in Asia-Pacific to provide the region's growing financial advisor industry with tools to help them acquire, retain and service clients.
The first release of WealthStation provides integrated client relationship management (CRM), financial planning, asset allocation, portfolio management, and investment selection capabilities with multi-byte, multi-lingual support including Simplified Chinese.
High-net worth individuals in the region are cautious about risk and investing, keen to achieve balanced asset allocations in their portfolios, and more engaged in their relationships with wealth management firms and advisors. WealthStation helps firms adopt a more holistic and tailored approach to deliver the level of service and transparency clients are now demanding. It gives advisors the ability to develop financial profiles based on risk sensitivity, generate simulations, optimize portfolios and create proposals, as well as aggregate holdings and assets for a comprehensive, client-centric view.
In an October 2010 Celent report on Wealth Management in Asia: The Road to Recovery, analyst Arin Ray describes the role of technology: "Asian wealth management firms are interested in adopting solutions that offer a single workbench covering broad portfolio management functionality, data warehousing, order management and due diligence," said Mr. Ray. "In addition, online client services platforms, information and data security, core systems upgrades, and enterprise-wide solution implementation are high priorities among wealth managers."
WealthStation provides a configurable advisor dashboard, workflow and document management through SunGard's Infinity Process Platform (IPP), and interfaces with SunGard's MarketMap global data management solution and Valdi order management system. It also provides financial planning reporting tools, additional investment reporting, retirement planning, and portfolio rebalancing.
Bob Ward, chief operating officer for SunGard's wealth management business, said, "With Asia-Pacific expected to be the fastest expanding center of wealth i in the coming years, firms will need to adapt their capabilities, operations and technology around emerging client servicing models. WealthStation can help firms create front-office efficiencies, manage front- to back-office workflows, and serve diverse client segments, while helping to reduce costs and risks, meet regulatory requirements, and provide the transparency clients are seeking."