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Bell ID joins US Smart Card Alliance

28 April 2011  |  4362 views  |  0 Source: Bell ID

Bell ID, a global leader in smart token management solutions, has announced that it has become the latest organisation to join the Smart Card Alliance, a non-profit organisation that stimulates the adoption of smart card technology in North America.

Bell ID's decision to further focus on the U.S. follows the release of its white paper 'Six Myths Preventing EMV Migration in the U.S.' late last year, which highlights the inevitability of the U.S. transiting to EMV-based payments technology. This paper concludes that migration to EMV may come sooner than expected.

Joining the Smart Card Alliance enables Bell ID to increase its visibility and further develop relationships with industry players. This will be achieved through active involvement within meetings, events and outreach activities such as the upcoming Smart Card Alliance Annual Conference, where Bell ID will be exhibiting.

David Orme, CEO, Bell ID comments: "With the U.S. magnetic stripe payment model over fifty years old, the migration to a new infrastructure will be costly and complex. The rewards and opportunities, however, will make the transition commercially profitable and rewarding. As we witness the debate transition from 'if' the U.S. will migrate to EMV, to many industry professionals asking 'when' and 'how', we are delighted to contribute our expertise to the debate through organisations such as the Smart Card Alliance. It has, and will continue to play a crucially important role in educating the marketplace and encouraging best practice in the coming years."

Randy Vanderhoof, Executive Director at Smart Card Alliance, adds: "We're delighted to welcome Bell ID to the Smart Card Alliance. As a new member and exhibitor at the upcoming Annual Conference, we look forward to its contribution to our activities as the U.S debate on EMV migration continues to intensify."

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