Venture Bank selects Sedona CRM technology

Source: SEDONA

SEDONA Corporation (OTC Bulletin Board: SDNA), a leading provider of Customer Relationship Management (CRM) solutions for small and mid-size financial services organizations, today announced that WA-based Venture Bank recently selected SEDONA as its new CRM provider.

Venture Bank has 14 financial centers in four western Washington counties and offers a full spectrum of financial services including commercial, construction, residential and consumer lending, deposit products, online banking, bill pay and other banking services. The bank also provides a broad range of investment services through its subsidiary Venture Wealth Management, Inc.

Prior to selecting SEDONA, the bank employed a CRM product that lacked critical functionality required by the bank. After reviewing over eight CRM solutions via a thorough RFP process, in-depth product demonstrations, reference checks, and overall vendor business reviews, the CRM team at Venture Bank determined that SEDONA's Intarsia best fit their needs.

"We had a clear picture of what we wanted and we know from our own experience that we had to be thorough in our investigation and analysis of all vendor product capabilities," commented Venture Bank's SVP of Marketing, Joseph Beaulieu. "SEDONA's product not only demonstrated all the functionality we sought, but we spoke to several of their clients who all confirmed that the system delivered as advertised. Equally important, we found SEDONA personnel to be professional, knowledgeable, and clearly practicing the outstanding relationship management that they preach. With the in-depth research we undertook, we are confident that the selection of SEDONA as our CRM provider is the best choice for Venture Bank and our customers."

SEDONA's VP & CMO, Alyssa Dver noted, "We are thrilled to be working with such a progressive bank as Venture. To have been selected by Venture in a highly competitive situation is equally satisfying. We are proud to welcome them as a customer and we look forward to working with them to gain the undeniable competitive advantage that other SEDONA customers have gained by using our Intarsia CRM solution."

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