1st Exchange, N4 and Screen Business rebrand as Avelo

From April 4th 2011, leading financial technology providers, 1st Exchange, N4 and latest acquisition Screen Business, will rebrand as Avelo.

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Creating a dominant force in end-to-end technology enabled distribution solutions for intermediaries, lenders and providers, Avelo has the power to connect the industry in readiness for RDR, MMR and beyond.

Faced with factors such as increased regulation, economic concerns and technological advancement, flexible and cost-effective distribution is now critical to advisers, providers and lenders operating in the retail financial services market. Technology is fast emerging as the enabler that touches every part of the distribution chain and Avelo has the breadth and depth of capability and expertise to connect the entire market. At the same time Avelo solutions can help strip out costs and deliver real competitive advantage in meeting regulatory and business challenges.

The three heritage businesses comprise of:

• 1st Exchange - joining together the industry leading product comparison, quote and online transaction portal, The Exchange and Adviser Office, the market leading CRM system providing full adviser back office support
• N4 - the mortgage market and financial planning specialist arm, providing mortgage sales and origination and financial planning systems for large distributors, lenders and specialist intermediaries
• Screen Business - provides bespoke website design to help intermediaries connect, manage and trade with clients via the internet
• A combined market reach connecting over 65 manufacturers with over 30,000 intermediary users

As a single organisation, Avelo's technology force now covers point of sale, via electronic transaction and CRM technology through to product manufacturing. Its solutions stretch from wealth and financial planning sales, mortgage sales and origination, through to the online quote and transaction and ultimately client servicing, across the full spectrum of clients and their needs.

Chris Noblet, Managing Director of Avelo, said: "It is a very excitingting time to be in thhe financial services sector. Our industry is going through a period of re-invention spurred on by three drivers: consumer demand for greater transparency and value together with more cost effective products, new regulation to address this and the digital revolution which is changing the way we behave and access financial products.

"This is where Avelo comes in. With a track record of delivery in specialist areas, collectively we now bring a powerful technology capability to the entire market and can keep our customers and their clients connected, competitive and cost effective throughout the distribution journey - both in the run up to RDR, MMR and beyond.

Chris concluded: "Avelo will be at the heart of financial services and will power the connections across the industry."

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