Nationwide extends i-design ATM advertising deal

Source: i-design

i-design, the developer and supplier of the world-leading marketing solution for ATMs and self-service machines, is pleased to announce that it has extended its existing contract with Nationwide Building Society ("Nationwide").

The multi-year exclusive contract covers Nationwide's entire network of ATMs and self-service machines, totalling approximately 2,300.

Under the terms of the contract, Nationwide utilises i-design's solution to run both its own marketing communication with customers and to generate additional revenues through third party advertisers via i-design's specialist media sales and operations service. Nationwide's ATM estate is especially attractive to third party advertisers since the majority of ATMs are based in high footfall locations and see high volumes of transactions.

i-design's software, which facilitates on-screen and receipt marketing communication, is feature-rich and easily integrated with banks' existing IT architecture. In addition, the technology is platform-independent and so can be deployed across any type of Windows-based ATM environment.

Nationwide was an early adopter of i-design's market leading solution, signing its first contract with the company in 2003.

Simon Blissett, Head of ATMs at Nationwide Building Society commented, "i-design are expert at delivering software solutions that support our business objectives. Their innovations have helped us create a future-proof roadmap for marketing on our self-service channels, and one that maximises the effectiveness of our customer communication investments."


Comments: (0)